In the next five months, in the summer of Shenyang, the south bank of the Weihe River, the largest industrial furniture fair in northern China will unveil her wonderful veil, laughing and welcoming thousands of businessmen.
The reporter was informed at a press conference held on March 7th: August 17-19, 2012, China Shenyang International Furniture, jointly sponsored by China National Forest Products Industry Association, Shenyang Municipal People's Government and Liaoning Provincial Economic and Information Commission. The architectural decoration and raw materials and woodworking machinery fair will be held in Shenyang International Exhibition Center. This is the largest scale furniture industry exhibition held in Northeast China. There will be 300 production companies, 20,000 dealers from all over the country and 100,000 visitors to the exhibition, sharing an unprecedented event.
Xianghe Furniture City official website recommended search reading: North Furniture Fair Shenyang International Furniture Fair
The exhibition has a large scale and a wide range. The exhibits cover wooden doors, floors, furniture, woodworking machinery and other auxiliary materials. The exhibition highlights the theme of solid wood furniture, focusing on promoting the concept of natural, environmentally friendly, scientific and healthy home life. Among the exhibitors, Zhuanghe, Zhangwu, Yuhong, Finland, Longjiang, Guangdong and other furniture industry regional groups participated in the exhibition, which became a highlight of the exhibition. In addition, the strong purchase information of the exhibition has attracted the attention of many insiders at home and abroad. During the exhibition, there will also be a variety of industry activities such as industrial cluster development forum, industrial and commercial sector market assessment, solid wood furniture seminars, international exchange fairs, commendation conferences, new product launches, and new technology promotion conferences.
â– Upgraded exhibition
China Shenyang International Furniture, Building Decoration and Raw and Auxiliary Materials Woodworking Machinery Expo is a strategic upgrade of the original Shenyang home furnishing exhibition, which is essentially different from traditional exhibitions. The exhibition is positioned as the top channel investment promotion exhibition in North China, and the international exhibition of Northeast Asia home, materials and decoration.
Shenyang International Furniture Expo (abbreviated) draws on the successful experience of Guangzhou and Shanghai Furniture Exhibition, which is held at Shenyang Fashion Furniture Expo (sponsored by China Furniture Association and Shenyang Municipal Government) and Shenyang International Flooring Expo (organized by China Forest Products Industry Association and Shenyang Municipal Government). On the basis of the above, the implementation of thorough market adjustment, transformation and transformation, integration into the door, woodworking machinery, raw and auxiliary materials and decoration and decoration industry brands, forming a comprehensive industrial display platform.
â– Excellent hosting area
Throughout the Chinese furniture, flooring, wooden door industry market layout, there is still no shortage of the northeast corner, which is not compatible with the strong development of the northeast furniture industry clustering, and does not coincide with the development trend of the furniture industry's strategic focus shifting northward. Perfecting, reversing and realizing this goal is not only a strategy for the breakthrough of industrial enterprises in the Northeast region, but also a strategic need for the scientific development of the national furniture industry.
The northeast borders Russia, Mongolia and North Korea. It faces the South Korea and Japan across the Yellow Sea and is the core area of ​​the Northeast Asian economic circle. The three northeastern provinces plus the eastern part of Inner Mongolia have a total land area of ​​1.5 million square kilometers, a population of 120 million, and an urban population of more than 60 million. The purchasing power of residents is strong. According to statistics in 2011, the total sales of household goods in this area is more than 130 billion yuan. 70% of sales occur in Tier 1 cities.
The furniture industry resources in the Northeast are the first in China. The forest area accounts for 1/4 of the country's total timber storage base. In the future when countries in the world strictly control the amount of forest harvesting, timber resources are the top priority of the furniture industry, and the status of the Northeast is becoming more and more important. At the same time, the advantages of human resources and technical resources in Northeast China have always been recognized by other regions. The output value of Liaoning furniture ranks in the top four in China. The total output of flooring in the northeast region accounts for 1/6 of the country's total output last year. The proportion of solid wood composite flooring is up to 1/4; the regional wooden door products are leading in the country, and more than 50% of the wooden door products are from the northeast. 15-20% speed expansion in the year.
â– Complete exhibition conditions
The North Furniture Grand Expo in Shenyang is a long-cherished wish of the Northeast furniture industry. After years of hard work, the comprehensive conditions of the exhibition environment in Shenyang have been established.
Shenyang International Exhibition Center is a world-class professional exhibition hall invested by Shenyang Municipal People's Government with an investment of 800 million yuan. The building area is 120,000 square meters and 5000 booths are set up. After two years of operation, it can undertake large-scale national exhibition activities in both hardware and software.
As the hub of the Northeast Expressway network, the 50-kilometer metro line 1 of the Metro Line 1 runs north and south, realizing the revolution of urban traffic and greatly facilitating the participation, exhibition and exhibition. During the exhibition, the Shenyang Municipal Government will also mobilize 100 large buses to communicate the venue and business district. Constructing unprecedented urban rapid three-dimensional traffic, while meeting the needs of the exhibition, it also conducts traffic drills for the 12th National Games held in Shenyang next year.
In particular, it should be emphasized that Shenyang has always been based on the development of machine-building heavy industry. In the “Twelfth Five-Year Planâ€, Shenyang proposed a comprehensive development strategy for comprehensive development of urban functions and three-dimensional radiation. It emphasized the priority of forming a central distribution and distribution center in Shenyang, and promoted the comprehensive upgrading of various industrial clusters. As the first batch of strategic implementation of the exhibition project, in 2011, Shi Feng, Secretary-General of China National Forest Products Industry Association and deputy mayor of Shenyang Municipal People's Government, Lu Ming signed a joint sponsorship of China International Shenyang Furniture by China Forestry Industry Association and Shenyang Municipal People's Government. The strategic agreement for the construction and decoration and the original and auxiliary materials woodworking machinery fair, to achieve a high starting point for the North Furniture Center exhibition.
Shenyang built a large-scale furniture exhibition platform in the north with the support of the China Forest Products Industry Association and the China Furniture Association; the furniture industry associations in the developed areas of the southeast coastal furniture industry responded positively and a large number of national exhibition circles such as Beijing Weishijia and Exhibition Planning Co., Ltd. The elite is involved.
â– Win-win exhibition
Holding the largest furniture fair in North China in Shenyang, the winning geometry? Many foreign companies have mentioned this issue. The exhibition organizing committee gives the following answers:
One is the regional market demand. The northeast economic region with a land area of ​​1.5 million square kilometers and a population of 120 million has a very unreasonable regional market layout. The development of the 234-level market is lagging behind and the development potential is great. Shenyang is the host city of the 12th National Games in 2013, the competition venue and There is huge space for decoration and decoration in the late construction of Quanyun Village. The Northeast is the key to inheriting industrial transfer in the coastal areas, and will become the Chinese furniture industry in the next 10 years. The production and demand meeting, transfer and docking need a large communication display platform.
Another is the expectation of the overseas market. From the perspective of the international market in Northeast Asia, we are facing a rare opportunity. The door to North Korea’s economic reform is opening, and its open wheels will first set foot on Northeast China. With the awakening of the North Korean economy and the growing market demand there, the Northeast will become a veritable center of the Northeast Asian economic circle, and the Shenyang International Metropolis radiating function will be released, thus forming the largest international logistics distribution center in northern China. At the right time, it occupies the highland of circulation, and it is the way for the merchants to plan ahead.
This summer's Shenyang Furniture Exhibition takes the Guangzhou and Shanghai exhibitions as a model to construct the North China Furniture Exhibition, the Northeast Asia International Home Logistics Center, and the Northeast Furniture Industry Cluster logo window. Its positive role in the Chinese furniture industry cannot be underestimated. Seizing the opportunity of the exhibition is the first choice for domestic furniture manufacturers to seek sustainable development. It is also a market demand for the expansion of China's entire home furnishing industry. It is a scientific response to the development of the industry in the direction of the industry. The focus of China (Shenyang) International Furniture Expo is to target the existing and potential international market segments of the 400 million people in Northeast Asia.
For the home furnishing enterprises in the northeast region, the exhibition platform can be used to improve and upgrade the industrial cluster structure, to promote regional industrial development, to guide the market direction and product trends of the northern furniture industry; for foreign companies, to participate in the exhibition to open up both inside and outside the Northeast. The big market is not only a positive market effort, but also in line with the capital transfer in the developed areas of the Chinese furniture industry, and the longer-term interests of seeking a foothold in the northeast region with superior conditions.
â– Careful preparation
In order to hold this furniture exhibition, the organizing committee of the conference has invested a lot of manpower and material resources to invite professional buyers to 20,000 people in the north, northwest 15 provinces, cities and northeast second, third and fourth-tier towns, with 150,000 end users. People attending. The organizing committee also cooperated with international companies such as the United States, Finland, Japan, Russia and South Korea, and invited more than 100 foreign companies to participate in the exhibition and cooperation.
According to reports, during the exhibition, a series of industry activities will be held, such as the China Solid Wood Furniture Development Seminar, the North China Furniture Design Competition, the China Furniture Market Development and the Vendor Summit Forum.
This exhibition also attaches great importance to brand promotion. Up to now, 40 professional media have become the exhibition support media. The organizing committee will hold press release activities in Northeast, Northwest and North China respectively, placing 50,000 invitations and 1 million tickets, and sending 1 million text messages to professional customers. We will strive to form an information shockwave across the country.
Let's meet in August!
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