Commercial franchising (also known as franchising) has not been long in our country, but it is developing rapidly. The franchise system involves dozens of industries and formats such as catering, retail, laundry, and interior decoration . Especially in the home field , franchising has become an important boost for the booming of the home furnishing industry in recent years. The franchise stores that bloom everywhere are not only the important tower defense of the enterprise's macro regional strategy, but also the best display platform for corporate influence. While home business brands are growing rapidly, many entrepreneurs have also achieved success.

In the past few days, when Kaisheng Jiafang’s report on the alleged illegal operation of the franchise business in the past 12 years was revealed, it is not difficult to think about the status of the franchise qualification of the home industry. How many home furnishing companies do not have the qualifications for national certification? Sohu home reporter specially launched an exclusive investigation.

Home furnishing companies make every effort to promote joining

Open the official website of the home business, most of them will be marked in the eye-catching position "Affiliate Center", "Investment Center" and other content, and "Enterprise Profile", "Product Center" and other parts exist in parallel. It can be seen that the promotion of investment has become one of the most valued sectors of the company. On the webpage, companies generally also specify the detailed content of the qualifications such as “business qualifications”, “store requirements” and “submission management”.

The major exhibitions have also become one of the important ways for home furnishing enterprises to promote investment promotion activities. “Investing in business and branding, both hands must be hard” has become an important goal for powerful home enterprises to participate in the exhibition. For some small enterprises, investment is the sole purpose. , the rapid expansion of store coverage is very important. “Our main purpose in the exhibition is to attract attention. This eyeball refers to the dealer and the media. Through the understanding of the company's advantages and booth display, we can help us find more partners. At the same time, the exhibition also tells us in the industry. The company is still alive.” At the just-concluded Shanghai Kitchen and Bath Show, a kitchen and bathroom executive told the Sohu home reporter with a little ease.

Product ordering has also become one of the important battlefields for companies to join. On-site signing, new product release, media live broadcast, policy tilt, spokesperson appearance, franchisees come out... The home business has made the whole body solution the heart of the franchisee. Some companies have paid too much attention to the dealers' focus on the real estate network, but they also breed bacteria that are not competitive. Exaggerating the number of stores, misrepresenting financial statements, copying peer designs, and liking about media cooperation... have become commonplace tricks.

Most home furnishing companies do not have the qualification to join

Some home furnishing companies have a lot of tricks, so how should franchisees identify whether home furnishing companies are suitable for joining, and how to maintain their rights in joining? With the nationally-accredited franchise qualification, there is no need to doubt that it is the most important metric to judge whether you can join.

As of June 26, the reporter's investigation, there are currently more than 20,000 franchisees nationwide, but 1815 companies that have actually obtained franchise qualifications, less than 10%. "There are certain franchisee qualifications that can be found in the Ministry of Commerce system." Li Weihua, the first person in the domestic franchise and director of the China University of Political Science and Law's franchise research center, once said.

The reporter opened the website of the commercial franchise information management system under the Ministry of Commerce. The number of registered inter-provincial enterprises was 1,461, and the number of operating enterprises in the province was 354, of which only 41 were household enterprises.

Most reporters familiar with the floor, bathroom, home textile and other home furnishing companies in the Ministry of Commerce "commercial franchise information management system" can not find the franchise franchise qualifications, which proves that the folk franchise business that lasted for many years, in fact, can not get National protection.

No franchise qualification is by no means a "small problem". The franchisor filing system "clearly stipulates that the franchisor should file with the competent commerce authority within 15 days from the date of the first franchise contract, and stipulates the procedures for filing and the filing should be submitted. Documents and materials. "The failure to complete the franchisor filing system is nothing more than "the information is not fully filed and not filed" and "does not pay attention to the license filing and has not filed the case" and so on.

“Is not paying attention to the privilege filing but not filing it” because the franchisor filing system is not mandatory? With such doubts, the reporter found that Article 15 of the "Management Measures for the Recording of Commercial Franchise" has clear provisions: "If the franchisor fails to file the record in accordance with the Regulations and the provisions of these Measures, the competent department of commerce and the franchisor of the State Council shall The competent department of commerce of the people's government of the province, autonomous region or municipality directly under the Central Government shall order it to record for a period of time, and impose a fine of not less than 10,000 yuan but not more than 50,000 yuan; if it is still not filed after the deadline, it shall be fined not less than 50,000 yuan but not more than 100,000 yuan, and shall be announced."

Joining must have four elements at the same time

The concept of commercial franchising (also known as franchising) is: "Commercial franchising as a marketing method Lu Ding Ji, it refers to enterprises with registered trademarks, corporate logos, patents, proprietary technologies and other business resources, that is, franchisors, through The contract is concluded, and the other operators that own the operating resources are licensed to be used by the franchisor, and the franchisee operates under the unified business model in accordance with the contract, and pays the franchisor the corresponding expenses.

As can be seen from the concept of franchising, franchising must have both “having registered business, corporate logo, patents, proprietary technology and other operating resources”, “contractual relationship”, “operating under a unified business model” and “payment”. The corresponding cost "four basic elements.

Attached: National Commercial Department commercial franchise information filing home business

Beijing: Beijing Afro Home Textile Co., Ltd., Beijing Jumei Home Lighting Co., Ltd., Beijing Dongyi Risheng Decoration Co., Ltd., Xifu Confucian Household Products (Beijing) Co., Ltd., Beijing Yuanzhou Decoration Co., Ltd., Beijing Zhulan Duo Bamboo Fiber Textile Co., Ltd., Oriental Home Building Decoration Engineering Co., Ltd., Beijing Yezhifeng Decoration Chain Co., Ltd., Beijing Jutailong Decoration Co., Ltd., China Europe Classic International Building Decoration (Beijing) Co., Ltd., Beijing Yaguangya Decoration Engineering limited liability company

Shanghai: Shanghai Gaelma Trading Co., Ltd., Shanghai Bailisi Home Textile Co., Ltd., Shangshangxing Home Textiles Co., Ltd., Shanghai Jianzhi Ai Living Products Co., Ltd., Shanghai Luolai Home Textiles Co., Ltd.

Chongqing: Chongqing Marg Decoration Building Materials Co., Ltd., Chongqing Lanmart Lighting Co., Ltd., Chongqing Jia Dr. Furniture Co., Ltd.

Zhejiang: Hangzhou Zhuangsheng Furniture Manufacturing Co., Ltd., Hangzhou Boss Electric Co., Ltd., Xilinmen Furniture Co., Ltd., Hangzhou Aopu Electric Co., Ltd., Hangzhou Fuxing Carpet Co., Ltd., Ningbo Weike Home Textile Co., Ltd., Zhejiang Supor Co., Ltd.

Jiangsu: Jiangsu Huiyin Electric Chain Co., Ltd.

Guangdong: Foshan Faminjia Doors and Windows Co., Ltd., Dongguan Meishe Home Furnishing Co., Ltd., Guangzhou Shangpin Home Furnishings Co., Ltd., Tupperware (China) Co., Ltd., Zhongshan Qilang Lighting Factory Co., Ltd., Shantou Dajing Home Textiles Co., Ltd. Company, Shenzhen Huayuanxuan Furniture Co., Ltd., Shenzhen Mantang Red Decoration Engineering Design Co., Ltd., Shenzhen Yating Home Decoration Design Engineering Co., Ltd., Guangdong Federal Furniture Group Co., Ltd., Shenzhen Fuanna Household Products Co., Ltd., Shenzhen Juju Decoration Design Engineering Co., Ltd.